Alongside my copywriting counterpart, we developed the new campaign "Comfort with Benefits" for Spanx new men's collection. We built the campaign to resonate with an active male audience while trying to be a little more down-to-earth, slightly tongue-in-cheek and different from anything in the competitive set. Below are a few concept examples of assets in print and digital applications.

 

Work: Concept, art direction, design/layout, illustration