Little 5 Pizza is an iconic neighborhood pizza joint in the eclectic area of Atlanta called Little Five Points. The restaurant was recently sold, and the new owners wanted to update the look of the brand and the website but didn't want to change the essence of the brand or make it look too stiff or corporate. The goal was to update the branding without making it look  "updated", and still giving it the local, hand-made, artistic feel that is synonymous with the neighborhood and its patrons. So my approach was to break a few design rules in order to achieve more of an authentic style.

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Work: Concept, Design, Illustration, Website